There’s a Reason They’re Called Advanced Walking Machines…
For more information, images, interviews, and samples contact: Scott Kaier, Public Relations Director, scottk@wherenext.com, Direct: 802.238.7577
Cat Footwear has released new styles and colors in this highly versatile and timeless travel-and-lifestyle quiver killer.
ROCKFORD, Mich. (For Immediate Release) – Cat Footwear, makers of modern, trend-setting boots and shoes, is celebrating the launch of the Advanced Walking Machines collection, a new line of all-terrain sneakers designed for urban trekking and now available to order at catfootwear.com/awm and at select retailers.
The Advanced Walking Machines collection was designed to be lightweight and durable with highly progressive styling. With stain-resistant, performance suede and soft breathable mesh uppers that protect against grime, Advanced Walking Machines were built for the modern urban trekker to be in constant control of their journeys while taking the road less traveled.
To celebrate the launch of the Advanced Walking Machines collection, the brand launched the Cat Footwear Urban Trek Challenge, a multi-season integrated campaign encouraging people to discover new experiences in urban environments.
This year the challenge took place in Bogotá, Colombia, and will include social media and video series to encourage people to explore their own cities. Cat Footwear will be hosting a social media challenge asking consumers to share their city’s hot spots and hidden gems worth the trek.
The winner of the contest will be invited to join the brand on their next Urban Trek trip for an all-expenses-paid adventure to experience the unique highlights and local secrets of a top international destination.
“The Advanced Walking Machines Urban Trek was inspired by our consumer’s love of travel and eagerness to uncover new places and adventures through unique experiences and cultures,” said Cat Footwear Chief Marketing Officer Janice Tennant. “From pavement pounding big city streets to the dirt paths of smaller towns, this shoe was designed with durability and all-day comfort to tackle the bucket lists of all adventurous trekkers.”
Ideal for adventure travel, backpacking, hiking, family travel, and daily life, it’s a shoe that’s tough enough to explore urban streets and local crags, remote airfields and volcano hikes, and everything in between.
The Cat Footwear Advanced Walking Machines collection is currently available online and from select retailers in the Crail Shoe for $100 USD and the Crail Mid Shoe in a variety of colors for $110 USD. Additional styles and silhouettes of the Cat Footwear Advanced Walking Machines collection will be released in 2020 and beyond at catfootwear.com.
//To experience Cat Footwear and the Advanced Walking Machines collection, give us a call and we will get samples out to you immediately. We also have video assets available upon request that you are free to use however you please.
//Call or text our PR line directly at 802-238-7577 to get things rolling.
About Cat Footwear
Cat Footwear produces shoes and boots that represent the long-standing values of the Cat® and Caterpillar® brands. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features and championing progress for a better future. Cat Footwear is a division of Wolverine Worldwide, a global licensee of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com.
About Wolverine Worldwide
With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Hush Puppies®, HYTEST®, Keds®, Merrell®, Saucony®, Soft Style®, Sperry Top-Sider®, Stride Rite® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat®, and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.
About Caterpillar Inc.
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment.
For more information, images, interviews and samples contact:
Scott Kaier, Public Relations Director
Direct: 802.238.7577
###
About WhereNext
WhereNext is a full-service global creative agency and production company with offices in Bogotá, Colombia; Seattle, Washington; Valencia, Spain; and Portland, Oregon; with a PR team based in Boulder, Colorado. We are a team of storytelling professionals with an integrated, international vision. We help clients connect with people everywhere—and make them #feelsomething—with extraordinary agility and efficiency.
To celebrate the launch of the Kinetic ICE+ and champion those making a difference in cold working environments, Cat Footwear is releasing a documentary on the hard-working people of Fincantieri Bay Shipbuilding.