Cat Footwear Disrupts Work Boot Market With New Excavator Superlite

For more information, images, interviews, and samples contact: Scott Kaier, Public Relations Director, scottk@wherenext.com, Direct: 802.238.7577

Cat Footwear releases the Excavator Superlite, a modern work boot poised to lead the market in lightweight protection.

ROCKFORD, Mich. (For Immediate Release) – Cat Footwear has set out to change the work boot industry with an innovation in lightweight protection, introducing the Excavator Superlite as their latest addition to the Excavator franchise. 

The Excavator Superlite is a tough, modern work boot with full protection and durability. The battle between lightweight and tough is over. 

Super tough is now Superlite.

The Excavator Superlite is not only an innovation in weight but an innovation in the way workers will perceive the work boot category. Cat Footwear reinvented the midsole of the standard work boot to make the Excavator Superlite strong and long-lasting but significantly lighter, setting a new standard for what consumers can expect in a work boot. 

With Cat Footwear’s Five Points of Toughness—premium leathers, rubber-toe bumper, seamless flex point at the toes (to prevent breaks and tears), protective heel counter, and abrasion-resistant rubber outsole—the Excavator Superlite delivers the unmatched toughness consumers need and expect from Cat Footwear while still providing a fresh, sleek boot that stands as the epitome of style, durability, and light weight for modern workers. 

“In our research with modern workers on the ground, we kept hearing that heavy work boots are just part of the job. They’re strapping a heavy weight to their feet every day and are expected to perform at the top of their potential. This is where our innovation began,” says Cat Footwear CMO Janice Tennant. “We set out to develop a boot that would not only protect to the highest standards but also provide out-of-the-box comfort, at a fraction of the weight. The category is long overdue for an update, and we’re proud to lead the change.”

Cat Footwear visited several construction sites in one of the hardest-working cities in the country—Detroit—to put the Excavator Superlite to the test. Workers not only weighed their personal work boots against the Excavator Superlite but also got to test a pair of Superlites throughout their entire workday. At the end of the test, they had a choice: to keep their old boots or trade them in for a new pair of Excavator Superlites. “It’s like wearing sneakers. I’m trading in,” said one worker. (View more reactions to the new Excavator Superlite here.)

Cat Footwear is inviting workers everywhere to experience the difference by swapping out their heavy work boots and upgrading to the groundbreaking new Excavator Superlite.

“Cat is a brand with a strong work heritage that’s also modern and innovative,” continued Tennant. “We’re a brand born from work but also on the cutting edge of innovation in functional, modern footwear.”

The Cat Footwear Excavator Superlite Boot is now available online for pre-order in a variety of colors. Women's models are priced at $155 USD, while men's are $160 USD.

>>To experience Cat Footwear and the Excavator Superlite, give us a call and we will get samples out to you immediately. We also have video assets available upon request that you are free to use however you please. 

>>Call or text our PR line directly at 802-238-7577 to get things rolling.

About Cat Footwear

Cat Footwear produces shoes and boots that represent the long-standing values of the Cat® and Caterpillar® brands. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features and championing progress for a better future. Cat Footwear is a division of Wolverine Worldwide, a global licensee of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com.

 About Wolverine Worldwide

With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Hush Puppies®, HYTEST®, Keds®, Merrell®, Saucony®, Soft Style®, Sperry Top-Sider®, Stride Rite® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat®, and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.

About Caterpillar Inc.

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment.

For more information, images, interviews, and samples, contact:

Scott Kaier, Public Relations Director

scottk@wherenext.com

Direct: 802.238.7577

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About WhereNext

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