Cat Footwear Launches the Kinetic Ice+ Boot to Help Prevent the #1 Cause of Workplace Injuries in Cold Winter Conditions

For more information, images, interviews, and samples contact: Scott Kaier, Public Relations Director, scottk@wherenext.com, Direct: 802.238.7577

To celebrate the launch of the Kinetic ICE+ and champion those making a difference in cold working environments, Cat Footwear is releasing a documentary on the hard-working people of Fincantieri Bay Shipbuilding.

ROCKFORD, Mich. (For Immediate Release) – At any time of the year, the number-one cause of workplace injuries is falling down. Workplace risks are significantly higher in construction during winter weather conditions with slippery snow and ice. Which is why Cat Footwear, innovators of modern work boots and shoes, today announced the launch of the Kinetic ICE+ Work Boot, a new extreme winter-weather boot designed to protect people who work in dangerous cold, wet, and icy conditions—yet styled for everyday use and comfort.

Recognizing the need for a boot that provides both protection and performance during the winter—and empowers people to perform with excellence under even the most intense cold environments—Cat Footwear engineered the tough Kinetic ICE+, with its Vibram Arctic Grip Pro providing best-in-class traction, augmented by waterproof leathers, 200 grams of insulation, a protective composite toe, and a lightweight midsole. 

During the 2018 polar vortex, Cat Footwear traveled to Sturgeon Bay, WI, to document the brave, intelligent, and hardworking people behind the large-scale, extreme winter work at Fincantieri Bay Shipbuilding. With the release of the short film Conquering Winter Work, Cat Footwear will showcase the drive, resilience, and ingenuity it takes to repair 1,000-foot ships in under two months. To celebrate the new winter season at Fincantieri, Cat Footwear will be hosting a viewing party of the documentary for the Sturgeon Bay community.

“Cat Footwear is known for innovation and solving common problems with work boots, so extending our expertise to design a performance boot for winter work was a challenge we felt equipped and experienced to tackle,” said Cat Footwear–Work Senior Brand Marketing Manager Garrett McGuire. “There are many people working in extreme winter conditions but not enough people who appreciate the equipment and expertise it takes to get these jobs done. What makes Fincantieri Bay Shipbuilding special is the optimism and sense of community these workers bring to their jobs every day. With this viewing party, we want to focus on celebrating FBS as they enter a new winter season but also use this opportunity to recognize winter workers all over the world and let them know their accomplishments don’t go unnoticed.”

The Cat Footwear Kinetic ICE+ Composite Toe Boot is now available online and from select retailers in a variety of colors for $180 USD.

>>To experience Cat Footwear and the Kinetic ICE+, give us a call and we will get samples out to you immediately. We also have video assets available upon request that you are free to use however you please. 

>>Call or text our PR line directly at 802-238-7577 to get things rolling.

KEY FEATURES

• Vibram® Arctic Grip PRO traction pads designed for extreme slip resistance on wet ice; color indicator turns blue when temperatures drop below 32°F/0°C

• ASTM F2413-11 Composite Safety Toe protects against impact and compression

• ASTM F2413-05 1/75 EH Electrical Hazard Protection rated to protect against open circuits up to 600 volts in dry conditions

• Cement Construction for added durability

• Waterproof, Full-Grain Leather Upper keeps feet dry and protected, and provides long-term durability

• ERGO Technology provides biomechanically considered features engineered to integrate stability, flexibility, and comfort

• Insulated with 200 Grams of Thinsulate® patented thermal technology that insulates against the cold, keeping feet warm and comfortable while tackling extreme conditions

• Nylon Mesh Sock Liner for added breathability and comfort

• TecTuff Material at the heel for abrasion resistance

• Proprietary DUOFUSE midsole offers additional shock absorption and all-day comfort

• Nylon Shank for added support and stability

About Cat Footwear

Cat Footwear produces shoes and boots that represent the long-standing values of the Cat® and Caterpillar® brands. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features and championing progress for a better future. Cat Footwear is a division of Wolverine Worldwide, a global licensee of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com.

About Wolverine Worldwide

With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Hush Puppies®, HYTEST®, Keds®, Merrell®, Saucony®, Soft Style®, Sperry Top-Sider®, Stride Rite® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat®, and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.

About Caterpillar Inc.

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment. 

For more information, images, interviews, and samples, contact:

Scott Kaier, Public Relations Director

scottk@wherenext.com

Direct: 802.238.7577

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About WhereNext

WhereNext is a full-service global creative agency and production company with offices in Bogotá, Colombia; Seattle, Washington; Valencia, Spain; and Portland, Oregon; with a PR team based in Boulder, Colorado. We are a team of storytelling professionals with an integrated, international vision. We help clients connect with people everywhere—and make them #feelsomething—with extraordinary agility and efficiency.