Cat Footwear’s Code Collection Continues to Innovate With Category-Leading Streetwear Styles & Announces Winner of $5,000 ‘Create Your Own Code’ Venture Capital Contest

For more information, images, interviews, and samples contact: Scott Kaier, Public Relations Director, scottk@wherenext.com, Direct: 802.238.7577

Cat Footwear has released new styles in the street-inspired CODE collection, the shoe that’s changing the face of daily workwear with fashion-forward functionality. The brand is also announcing the winner of its unique venture capital contest to media and the public this week.

ROCKFORD, Mich. (For Immediate Release) – Cat Footwear, makers of modern, trend-setting boots and shoes, first launched its largest-ever global line of minimalist, athletic-casual shoes with the Cat Footwear CODE collection this past fall. Inspired by the streets that were built with iconic Caterpillar equipment, the CODE Collection now boasts even more styles for those who carefully consider their everyday footwear.

The entire collection is now available for testing and review and can be purchased at catfootwear.com/code. While you may have initially seen the CODE Hex and CODE Hex Hi in yellow, grey, black, and white, everything else you will see online is new since the launch—and has been turning heads on both coasts.

“After researching and speaking with consumers around the world, we realized there was an opportunity to design a progressive shoe for multitasking go-getters while providing them with a model that’s styled to adapt to their pace of life, as well as allow them to be taken seriously as they build their future,” said Cat Footwear CMO Janice Tennant. “We are here to champion the progress of the younger generation.”

The Cat Footwear CODE collection is designed to be versatile, comfortable, and durable to keep the next generation of leaders, remote workers, and other go-getters looking good and feeling strong throughout their day, blurring the lines between work and play. 

We all know the work environment of the 2010’s has transitioned from a nine-to-five model to one fueled by the gig economy, the sharing economy, and a more flexible work-life balance. And people are now focused on buying fewer, better things. Code answers this call by taking the casual feel of a street sneaker and melding it with rugged Cat Footwear DNA.

To put its money where its proverbial mouth is, Cat Footwear launched a unique, recurring “Create Your Own Code” venture capital competition on social media during the month of October, asking people to submit their side hustles, their small business goals, and their entrepreneurial dream jobs using the hashtag #KeepGoing. Cat Footwear is partnering with its online influencers to give away $5,000 to ambitious entrepreneurs to help kickstart their side projects on the path to a new career.

Garnering more than 1.5 million impressions across all channels, the first top five #KeepGoing finalists were announced last week on social media, and we are now proud to announce our first $5,000 winner: breakdancer Kevin Vang (pictured below). 

Vang plans to use the $5,000 to create a space where athlete-artists can go to hone their skills and he can host events and fundraisers for the local urban youth community. “I want to provide people of all ages a chance, whether it be grants, scholarships, or free classes,” said Vang. “It takes one idea, moment, or, in my case, dance move to change someone’s life. I want to bring that to as many people as possible.”

The goal is to continue these inspiring venture capital contests and make them bigger and bigger as the seasons go on. The #KeepGoing campaign is the biggest marketing activation for the brand in more than a decade. 

>>To experience Cat Footwear and the CODE Collection, give us a call and we will get samples out to you immediately. We also have video assets available upon request that you are free to use however you please. 

>>Call or text our PR line directly at 802-238-7577 to get things rolling.

About Cat Footwear

Cat Footwear produces shoes and boots that represent the long-standing values of the Cat® and Caterpillar® brands. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features and championing progress for a better future. Cat Footwear is a division of Wolverine Worldwide, a global licensee of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com.

 About Wolverine Worldwide

With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Hush Puppies®, HYTEST®, Keds®, Merrell®, Saucony®, Soft Style®, Sperry Top-Sider®, Stride Rite® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat®, and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information visit our website, wolverineworldwide.com.

About Caterpillar Inc.

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment. 

For more information, images, interviews, and samples, contact:

Scott Kaier, Public Relations Director

scottk@wherenext.com

Direct: 802.238.7577

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About WhereNext

WhereNext is a full-service global creative agency and production company with offices in Bogotá, Colombia; Seattle, Washington; Valencia, Spain; Portland, Oregon; with a PR team based in Boulder, Colorado. We are a team of storytelling professionals with an integrated, international vision. We help clients connect with people everywhere—and make them #feelsomething—with extraordinary agility and efficiency.