Our Storytelling Agency Roots

Big goals, big projects, intense assignments, and killer new clients.  2019 all blew by so fast. When I close my eyes, my memory spins, I get dizzy on experience.  Now it's time to press pause. In early January, I carved out a block of quiet time to re-visit WhereNext’s storytelling agency roots, when my spirit was unfiltered, peripatetic, sniffing butts (see below) and wandering on a Ribbon of Road. No gigs, no deadlines, slow down, relax. Below, I've re-published an interview I did with National Geographic Adventure Magazine as I was pedaling from Alaska to Argentina. This shortlist of lessons learned while I established my value system are just as viable today as when I wrote them down in 2006. A perfect guide for WhereNext’s 2020 endeavors. Let the serendipity begin.

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NAT GEO ADVENTURE - Seattle reader Gregg Bleakney and his friend Brooks Allen are pedaling the Americas from tip to tail to raise money for diabetes research in a project they dubbed Ribbon of Road. Bleakney gave us a few pointers during a pit stop at Machu Picchu in Peru.

Be Nice. 

"In 100 Mile House, a former South Cariboo gold rush town in British Columbia, I camped with a 78-year-old Russian military captain. Over a few beers, he shared his most important safety rule for traveling in foreign lands: 'Always remember that nobody wants to fight, cheat, or rob a nice guy.' Sometimes, it's tough to be nice when you've ridden 80 miles in 100-degree heat through the Peruvian coastal desert and you're attempting to order dinner for the tenth time from a woman who claims that your money is fake. But I've fully embraced this rule, and it hasn't let me down so far."

Sniff Butts.

"Be like a dog--sniff butts.  Smell things, stare at things, touch things, taste odd-looking food, and talk to strangers. At some point during my middle-class American upbringing, I lost touch with my animal instincts. When traveling on a bicycle, you are much more exposed to the elements than when traveling in a car or bus. Engage all of your five senses to better protect yourself and interpret the world around you."

Surround Yourself With People Who Support You and Your Dream.

"While cycling on a jungle road in Chiapas, Mexico, I was assaulted and robbed by machete-toting banditos. As a result, I lost a substantial amount of gear, my cycling partner, and my self-confidence. My sponsors immediately sent replacement gear, and my friends and family gave me the emotional support I needed to continue with my journey. Without their support, I would likely be nine to five-ing it right now, daydreaming about what could have been. Brooks rejoined the trip a few months later."

Simplify.

"The less stuff you have, the less you have to worry about. My bike and gear tipped the scales at 135 pounds when I started this trip in Alaska. Through a large 'mail-home' package, misplacements, and mysterious disappearances, my kit now weighs in at under 100 pounds. I don´t miss anything, especially when climbing 16,000-foot passes in the Andes.

Surrender Yourself to Your Dream.

After about nine months of being on the road, I finally realized that this experience was not just a temporary departure from my real life but that my dream had actually become my life. At that point, I became more flexible with my planning. I let my dream pull me forward rather than attempting to push it forward. Since this 'surrendering,' I've been much more relaxed, happy, and able to cope when things go awry.

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