Video Campaigns Produced in 2020 / 2021
Client: Facebook
Project: Un-Summit Microsite and Video Campaign
Video series filmed simultaneously on four continents. User-generated content and graphic treatments applied during the lockdown. Visual design of internal microsite. Content for an internal microsite.
Facebook Un-Summit Microsite Pages
Client: Merrell
Project: Creating Art-Driven Regional Outdoor Advertising and Print Campaigns
One of the world's premier outdoor footwear brands, Merrell wanted a series of regional campaigns showcasing the new edition of the world's bestselling hiking boot, the iconic Moab. 2020 saw an uptick in urban adventures, and more recreational activities done close to home. This was the perfect opportunity to remind people that Merrell’s iconic boot was the tool for the job.
READ THE CASE STUDY HERE
Client: Abercrombie & Kent (World’s leading luxury travel operator)
Project: 30th Anniversary Campaign — Antarctica
Creative, scripting, storyboarding, graphic design and production of A&K’s thirty-year anniversary brand hero video in Antartica. Development of a suite of digital marketing videos for website trip pages, masthead, YouTube and Instagram.
READ THE CASE STUDY HERE
Client: Canva
Project: Global Video Marketing, Native Language Campaigns
In 2020, WhereNext was commissioned to produce a series of three storytelling campaigns in Colombia and Holland for global tech unicorn, Canva. The videos were produced to emotionally connect with Canva’s regional audiences in their native languages.
Video Production Case Studies
Micro and Social Media Video Samples
Super short animations over photos / videos are currently being well received.
One of our best performing paid posts. Fast paced action video content mixed with animation.
Just get weird and don’t worry about it. This magical realism post is our all time best ever performing organic test. Again, graphic overlaying a video.
Repetitive video loops (cinemagraphs) are still performing at the top of our tests.
Example of a high performing ad using no text and only ambient audio.
3D cinemagraphs are performing well if the goal is to show sense of place. Think traveling through a shoe or landscape etc.
Another cinemagraph that performed well on our tests. The key is to apply a layer of fun and creativity.
High performing ad example with sub 15% text overlay.
One of the world's premier outdoor footwear brands, Merrell wanted a series of regional campaigns showcasing the new edition of the world's bestselling hiking boot, the iconic Moab. Our storytelling agency pitched them a campaign focused on local communities and experiences designed to showcase the best of each target region.