The Story Behind Our House Wine 

What’s the Story
Behind WhereNext’s House Wine?

If you know the WhereNext Story, you know that it begins with founder Gregg Bleakney’s 18,500-mile bicycling epic through the Americas. Because our agency roots are in adventure travel, many of us are well familiar with weeks and even months of living on the road. Often these extended journeys are made special by the people we meet along the way. And what better way to celebrate our travel companions than sharing a bottle of wine?

This year’s “House Wine” is a single vineyard 2015 Columbia Valley Syrah from Washington State, bottled especially for our friends and family.

What’s the Story
Behind the Wine Label’s Design?

When our fledgling venture (pun intended), the YouTube series The Birders Show, needed a logo, we turned to artist Scott Partridge, a prolific illustrator of birds in a mid-century graphic style. We so loved the resulting logo that we asked Scott to create the iconography for a non-traditional regional advertising campaign for Merrell. It was a hit, and since then, we’ve looked for other opportunities to take advantage of his considerable talents.

To our clients, partners, and friends: cheers and thank you for your support, partnership, and trust on this creative journey.

1) Moonrise Over Fitz Roy (Landscape Mode Camera Icon)
Camping at the base of Fitz Roy, the moment I decided to ditch my old life, follow my gut, and start a storytelling agency.

2) Dahlia (Mexican National Flower)
Also a restaurant, The Dalhia Lounge, where some of WhereNext's initial meetings were held, a just block from our Seattle headquarters.

3) Andean Condor (Colombian National Bird)
Followed me for many minutes during my bicycle ride over the Andes mountains, from Argentina to Chile.

4) Monarch Butterfly
A long-distance traveler from Canada to wintering grounds in Mexico.

5) Café Zancudo (“Mosquito”)
Our in-house, WhereNext coffee brand for friends and family only.

6) Volcano
Active volcanoes near our WhereNext hubs:
Nevado del Ruiz - Bogota
Mt. Ranier - Seattle
Popocatépetl - Mexico City

7) Bright Ideas
We’re not just a film production studio, we’re a full-service creative agency.

8) Film Reel
What started as my career in photojournalism grew into a studio that produces award-winning documentaries.

9) Whale Fluke
Orca whales are sacred residents of the Salish Sea which washes the shores of Seattle, home to WhereNext’s US headquarters.

10) Forget-Me-Not (Alaska State Flower)
A reminder of the start of my 18+ thousand mile bicycle journey through the Americas, and that our clients always come first.

11) WiFi Hummingbird on Film Strip
A nod to The Birders Show logo and the launch of WhereNext's first original series.

12) Compass Rose (USA National Flower)
A beautiful reminder to stay the course.

13) Torre Colpatria & BD Bacata Towers
WhereNext's first office in Bogotá had a view of these buildings.

14) Flower (Macro Mode Camera Icon)
A persistent reminder to attention to the details

15) Flor de Mayo (Cattleya Trianae Orchid)
Endemic to Colombia and Colombia's national flower.

16) Church of La Candelaria, Bogotá
The historic landmark in the neighborhood in which I first landed and produced the WhereNext’s seminal campaign, ”Two Years, Two Pairs of Underwear.”

17) Ceibo Flower (Argentina's National Flower)
The ceibo is the national tree of Argentina, and its flower the national flower of Argentina and Uruguay.

18) Bike-packer and Ice Cream Caret
Two passions of our agency, cycling and eating ice cream on "Viernes de Gordos" or Fat Fridays, a weekly post-lunch ritual.

19) Camping In a Barn Beneath a Lightning Bolt (Flash Mode Camera Icon)
Where WhereNext's business plan was first written on a napkin.

20) Bird Watching
Our agency's newest passion and a massive untapped outdoor lifestyle audience.