Story365

Story365: A Visual Marketing Service

Story365 is a monthly subscription service that partners you with a world-class team to deliver creative strategy, scheduled digital marketing services, and brand-faithful short-form entertainment for TikTok, Instagram, and other visual media platforms.

  • Digital Marketing Strategy

    Our producers design a future-proof production and distribution strategy that adapts to your marketing goals and growing audience. This includes social media, newsletters, web, and branding.

  • Visual Content Production

    Our global A-Team of artists, animators, editors, producers, and creators generate scroll-stopping content for your audience. We also post-produce and bring to life your existing archived content.

  • Scheduled Content Deployment

    Our digital marketing pros keep your audience entertained and engaged through reliable organic and paid content deployment over multiple channels.

  • Analytics and Adaptive Campaigns

    Our producers respond to real-time analytics, continually optimizing your campaign. This includes testing and modifying text overlays, music, narration, edit rhythm, and export formats.

  • Website and Newsletter Admin

    Our writers manage your newsletter program and integrate landing page branding and content into the overall digital marketing strategy.

  • Content Library Management

    Our digital technician backs up all your content to our StoryVault CMS, cataloging it for easy access, quick-turnaround projects, and new campaigns.

A Video Summary by Our Founder

“After creating thousands of videos with a global base of clients since founding WhereNext in 2015, we noticed that there’s frequently a disconnect between the creatives involved in producing visual content and the marketing agency or PR agency working with the client to execute distribution campaigns associated with this content.

To solve that problem, we created Story365, the fusion of a creative video production services company with a digital marketing agency.”

A Dedicated Team

Your Story365 team becomes a dedicated arm of your marketing department. And, because we operate cost-efficient global hubs, you have access to world-class talent. In addition, Story365 delivers strategy, creative, and content to you—which we manage, you own, and can repurpose in perpetuity—dedicated to your brand and marketing goals.

It’s Not Social Media; It’s Entertainment

The key to success in digital marketing today is the regular and continuous creation of fresh stories that entertain your audience.

Short-form video content commands more attention globally than any other form of media. For example, TikTok is now the largest and most visited digital platform in the world, seeing more traffic than Google, and bigger than Facebook and Instagram combined. The average viewer session lasts 11 minutes, and the video length is around 25 seconds. The twist: TikTok is an entertainment juggernaut, not a social media platform.

Source Scott Galloway

Your Campaign Process

Step 1) Campaign Design

Our creative services team designs compelling storytelling narratives tailored to your brand promise, customer interests, and most effective marketing channels.

We define a continuous content delivery plan, including animated shorts, videos, and stills, to be deployed on a regular schedule. Our digital marketing experts create your video SEO and optional paid media strategy.

Step 2) Campaign Production

WhereNext-certified content creators design animated shorts, shoot fresh visuals, and/or use your existing content.

Our editors produce short-form content for all of your social platforms. Short-form content directs the audience to optional 2-minute “Hero” videos featured on transactional landing pages, reels, YouTube channels, and newsletters.

Step 3) Deployment and Analytics

Your account manager ensures your content is posted on schedule across the channels defined in your Campaign Plan.

We analyze and report engagement versus our creative work, deployment schedules, audience trends, and storylines. This informs and directs the subsequent month’s creative decisions.

Step 4) Story Vault Content Storage

We back up your content to our Story Vault and catalog it for easy access, quick-turnaround projects, and new campaigns.

As your content catalog grows, it’s value increases, allowing you to create campaigns 365 days per year.