Born from an integrated creative studio, production house, and communications agency, WhereNext develops and amplifies projects that do global good.
The WhereNext Story
One guy, one bike, one camera, one lens. Two wheels, two years, two pairs of underwear. Fourteen countries, and 18,500 miles (give or take) that kicked off the WhereNext journey.
In 2005, Gregg Bleakney left a career in information technology, sold almost everything he owned, and began a bicycle journey from northern Alaska to the southernmost tip of South America. Along the way, he narrowly escaped death a few times and fell in love with photography and storytelling. Through many wild and wonderful days and nights, he learned to see the unsung secrets of everyday adventure by slowing down and leaving the gates of experience open just wide enough for serendipity and good people to step in. Near the end of his journey, with this core insight in mind, and while sheltering in an abandoned barn during a lightning storm in Tierra del Fuego, Gregg scribbled a rough draft of the WhereNext business plan on a napkin. His vision was simple: to build a purpose-driven company that develops and amplifies projects that do good.
Still curious? You can learn more about Gregg’s story on Patagonia’s Dirtbag Diaries Podcast here, or you can read about all the ups and downs of his bike journey through the Americas here.