Stories
Read about our purpose-driven clients and consulting work. Creative studio + production house. Campaigns that amplify projects that do global good. Celebrations of team and culture, original stories, news, insider interviews, and more.
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How Columbia Sportswear Launched the Most Significant Product Since GORE-TEX
When Columbia Sportswear was searching for an exciting destination to shoot their product launch for OutDry Extreme they had one requirement: rain. Buckets of rain. Enter WhereNext founder Gregg Bleakney with one simple promise: "I guarantee rain." This is the story of how our Global Storytelling Agency brought Columbia to Colombia.
It's Colombia Not Columbia
How WhereNext organized event and video production services in Colombia for Columbia Sportswear's Outdry Extreme product launch and press event.