Birding From Home: The Birders Documentary Goes Global
Our Storytelling Agency’s Bird From Home Press Campaign
As the global pandemic began necessitating lockdowns all over the world, we saw an opportunity to bring The Birders to an even wider audience. We knew that the film series could offer a new kind of escapism and contact with the natural world during quarantine, and we also wanted to create something more interactive. So “quarantine birding” was born. By creating customized downloadable checklists for all five of the films, we gave thousands suffering from cabin fever across the planet the chance to experience birding Colombia from the comfort of their homes. And “Bird The Birders” has been a hit. Our U.S.-based media and PR team played a huge role in generating some key publicity not only for the documentary series but also for Colombia as the world’s top birding destination, since part of our goal with this initiative was to support the Colombian birding tourism and conservation industry during a challenging time.
“Bird The Birders” has now been featured in BBC Wildlife Magazine, AFAR, Sierra Club, El Tiempo newspaper, and Bird Watcher's Digest. This international coverage has inspired thousands to download the checklists, bird the film, and dream about birding in Colombia once travel becomes possible again.
Media Coverage
BBC Wildlife Magazine – “How to Have a Wild Lockdown.”
“There’s plenty of British birdlife to keep us busy in quarantine, but for something more exotic, sit back and enjoy The Birders.”
WhereNext’s “Bird The Birders” campaign in the pages of BBC Wildlife Magazine
AFAR – “I Went Bird Watching in Colombia From My Couch and You Should Too”
“Of all the virtual experiences being offered to us these strange days, this was the one that caught my attention: virtual bird watching in Colombia. The creators of The Birders, a 2019 documentary about a birding road trip through northern Colombia, have created a checklist of all 102 birds that appear in the hour-long film so that you can mark them off as you watch.”
Sierra Club – “Quarantine Birding 101”
“Go birding in Colombia without leaving the safety of your home. The Birders: A Melodic Journey Through Northern Colombia is a beautifully executed film about birders doing what they love most. What’s more, its creators have developed a way for those confined to cities or unable to bird to do so without setting a foot out the door. Welcome to Quarantined Birding. It’s simple: Watch the free documentary, download the checklist of birds featured in the movie, and try to identify birds as you go.”
El Tiempo – “10 activities to take a virtual trip through Colombia.”
“The wonders of Colombia on the big screen – The Birders, a documentary about biodiversity and Colombian birding.”
Our feature-length documentary film ‘The Birders’ was also featured as one of El Tiempo’s top 10 activities to take a virtual trip around Colombia