The Audubon Society

Producing a multi-lingual motion graphics video to make Audubon Society's International Alliances Report engaging and impactful.

When it comes to sharing important information with your audience, the traditional written report may not always cut it. While it's a reliable way to convey your message, it's not always the most engaging or visually appealing. That's why the Audubon Society turned to motion graphics video to elevate its impact and showcase its 2021 International Alliances business plan and strategy.

The video was produced by WhereNext’s creative studio + production house and was developed in partnership with our purpose-driven consulting firm. It was based on Audubon's 2021 Executive Summary. Using a mix of motion graphics, text and graphical overlays, and stock visuals, we worked to bring the report to life and to make it much more engaging for Audubon’s audience. The video was produced in both Spanish and English to reach Audubon's audience of multilingual stakeholders.

Why use a motion graphics video to help disseminate a written report?

• Improved Understanding - Motion graphics videos can help you explain complex ideas and concepts in a way that's easy to understand. It allows you to break down complicated information into simpler, bite-sized pieces.

• Multilingual Support - Motion graphics video with a narrator can easily be rendered in multiple languages, making it accessible to a wider audience. This is especially important if you're trying to reach a global audience or if you have multilingual stakeholders who prefer to consume content in their native language.

• Increased Shareability - Video is highly shareable on social media platforms and other digital channels, making it easier to reach a wider audience. People are more likely to share a video than a written report, which means your message has the potential to reach your audience.

• Brand Awareness - Motion graphics videos can help you build brand awareness and reinforce your message. By using consistent branding throughout the video, you can establish your organization as a leader in your industry and make a lasting impression on your audience.

The Audubon Society's International Alliances video was shown at international events and on landing pages throughout their digital ecosystem. It helped them showcase their business plan and strategy in a way that was visually appealing, easy to understand, and highly shareable to its multilingual audience.